Together with London-based YCN studio, I had the chance to work on the identity of the festival, whose imaginary has its roots in the pagan culture, involving a deep relationship between men and Nature and a playful approach to life. With this in mind, YCN had the idea of creating a fully illustrated identity for the client, and got in touch with me to work on it.
We spent several weeks working hard on it in order to create an ideal Green Man world inhabited by weired creatures and plants, which is the world you are dragged into when you browse the website.
Below you can see some images from the Areas section, which is the most illustrated part together with the homepage.
Below you can see a screenshot of the homepage, but I suggest visiting the website to fully enjoy it. We used parallax technology for this section, which allows separate graphic layers to move at different speeds, so that when you scroll through it you get an ‘animation-like" effect.
The whole work involved illustrating the website, the poster, the ad campaign and so on.